INDEPENDENT HOTEL SHOW AMSTERDAM;
LOTS OF CREDITS FOR ‘THE LOBBY’ BY ROELFIEN VOS
The first edition of The Independent Hotel Show in Amsterdam is a very successful fact!
More than 2,200 visitors from the hospitality sector managed to find their way to the RAI
to be inspired by 120 exhibitors and to be informed about the current trends in the hotel area.
VITA DI LUSSO was there to bring a visit to top designer Roelfien Vos, who was asked to design The Lobby.
The Independent Hotel Show
The Independent Hotel Show was founded in 2012 in London. A unique hotel event intended to bring hotel professionals together, exchange ideas and build a network to support the growth of the sector. In recent years The Independent Hotel Show has become one of the largest business events in the market for luxury, lifestyle, boutique and independent hotels.
For the first time since 2015, The Independent Hotel Show was held in Amsterdam, as this has become a progressive and easily accessible destination. Amsterdam is also an attractive European city for investors and has a powerful tourism sector. It is not without reason that innovative hotel brands such as Soho House, W Hotels, Conservatorium and Andaz chose ‘Mokum’ to open new properties.
That Dutch interior designer Roelfien Vos was asked to design The Lobby, is no surprise to me. Like no other she is capable of creating a perfect balance in materials, colors and architectural forms. Because the characteristic features of all her projects are based on the individual needs and wishes of the client, they stand out due to an exclusive, refined and admirable custom design concept.
The design of The Lobby is inspired by the turbulent 1920s, or the “Roaring Twenties”. A challenging period in which culture, music, travel and culinary pleasure manifested themselves as lively expressions of years of depression. A period in which popular style movements such as Art Deco and Art Nouveau had an impact on decorative and applied art in architecture, industrial, graphic and interior design, as well as in visual art and fashion.
In the spotlights
The oak wooden floor of The Lobby was laid in a scaly pattern; a unique piece of craftsmanship from and through Buildings Floors. Wittmann made its debut with her dining room armchair from the Vuelta series; the model was first presented at the Salone del Mobile in Milan. The walls were covered with an Art Nouveau wallcovering from Art Wall Collection supplemented with a velvet wallpaper from Dutch Walltextiles Company in an old pink shade. The floor lamp “Stellar” from Van Pulpo is new in the collection. Roelfien took it from her visit to the Milan Design Week. These special fixtures of glass balls give an extra dimension to the wallpaper on the wall. With the special light sculptures from the “Louise” series, Brand Van Egmond added a spark of magic to The Lobby.
In “The Suite” the visitor could also admire the special exhibition of Dutch artist Annika Versloot of Hillywood Art. In March she made her debut at the Interior Related press event, which I organized together with Prins PR. Her works have been spotted by various museums, art curators and magazines.
Roelfien is also proud of the carpet of 5 x 2 meters, designed for Van Besouw Tapijt, wherein the theme “Roaring Twenties” is expressed in a special way. Roelfien: “The design of The Lobby shows a refined environment that evokes warmth and tells a story as well. Travel and “leisure” nowadays play an important role in our daily lives, but above all, in hospitality people are looking for that memorable experience.”
I think we can say this first Amsterdam edition was a memorable experience for many visitors and how nice to know: next year the Independent Hotel Show is back in Amsterdam at 17 and 18 March. See you then!