EDHA INTERIEUR OPENS BAXTER FLAGSHIPSTORE
IN THE CENTRE OF AMSTERDAM
In close co-operation with the Dutch showroom Edha Interieur, Baxter opened
a new flagshipstore in Amsterdam. After Milan, Tokyo and New York, the Baxter collection
is given a great opportunity to show its interior pieces to the Dutch people in Amsterdam.
VITA DI LUSSO attended the pre-opening in October and I have to say: I entertained myself to the max!
Visibility for architects and consumers
Saskia Bakker (owner Edha Interieur): “Our goal is to make our extraordinary collection visible in The Netherlands for both architects and branche professionals as well as for consumers. We offer all round services to the interior designer, we are an experienced sparring partner and on top of that we give them total peace of mind. That is why we are intensifying our collaborations with them and serve our regular customers at the same time.”
Family companies blend
Edha Interieur was founded in the fifties and started the showroom in Amsterdam in 1979. The company is well-known for its personal service and the original way of presenting interior pieces. Saskia represents the third generation and runs the family company since 2001.
Their interior designers make sure clients are provided with complete interior plans, even combined with lighting, window coverings and luxurious accessories. Within the collection you will find B&B Italia, Flexform, cc-tapis, Cassina, Vitra, Knoll and many others.
ITALIAN TOPLABEL BAXTER IS GIVEN
A UNIQUE PODIUM IN HOLLAND
Although many people think Baxter is an English brand, it is actually Italian. The Baxter collection is unique, refreshing and quite elegant. Leather is their core material and the foundation of any collection. A precious, raw and natural material, which is being handled with care and pure craftsmanship. Baxter works with topdesigners like Paola Navone and Piero Lissoni. Since I interviewed Piero Lissoni at Salone del Mobile, I am watching his design moves closely…. Hopefully he will present some new Baxter designs at the upcoming edition!