MILAN DESIGN WEEK 2018;
THE HIGHLIGHTS OF EUROCUCINA

For the 57 years Salone exists, this leading furniture fair has never been só regional yet international
at the same time. Because of the ‘manifesto’, all the Salone events were strongly and clearly connected
with the characteristics of Milano, while simultaneously an enormous global exposure was achieved.
Mission accomplished! But how about the visitors’ thoughts? Well, they loved it!
Because the total expected amount of visitors seemed to all be there at the opening day already!

Of course, VITA DI LUSSO was there as well. I put on my favourite white sneakers
and dived into the crowds to spot some kitchen design at the EuroCucina.

Boffi

Boffi is the master in offering kitchen concepts with high quality products. For several years already they combine this concept with stylish Scandinavian furniture collections, such as De Padova – MA/U Studio.
In the spectacular showroom at Via Solferino, Boffi presented its new models on the Opening Night on Monday, 16^thApril. Because Boffi Home celebrated its 20-year anniversary, they took a little extra square metres. Its three floor, loft-like building, from where you have a stunning view on the historical palazzo, definitely makes the Boffi showroom one of the ‘must sees’ of the Milan Design Week. And as you can see, I’m not the only one who says so….

Modulnova

When I visited Modulnova in Prata di Pordenone earlier this year, in preparation of their 30-year anniversary, they told me they were of course planning to present a number of new designs during the EuroCucina.
Next to the launch of the new outdoor kitchen, Modulnova also showed some interior novelties like new materials, new combinations and new details.
Despite of the revelry, I still was able to capture a few things on camera. It will give you at least a small impression.

Molteni Dada

Under the creative supervision of the Belgium art director Vincent van Duysen, this year Molteni&C respresented themselves on the basis of two huge presentations. Therefor Vincent used the most innovative materials which brought elegancy and functionality together.
VITA also visited the new flagshipstore in the heart of ‘design district’, where all the new models were shining like diamonds.

Text: VITA DI LUSSO
Photos: VITA DI LUSSO and Hans Gorter