INTERIOR RELATED – THE KITCHEN EDITION;
MY FIRST PRESS EVENT!
Last Tuesday my press event “Interior Related – The Kitchen Edition” took place.
And I can say: this very first edition was a huge success! Purely praising words
from the press (hurray!) As well as from the invited guests, and therefore also
very satisfied participants. That of course is very stimulating! Therefor I can hereby state that
there will be a follow-up this fall already: The Hotel Suite Edition.
But let us first go back to the debut …
Last year PR agency PrinsPR asked me if I wanted to organize a press event for professionals from the high-end interior sector. Earlier, PrincePR had already accompanied similar events in the field of lifestyle, and the concept of these also fitted in very well with the interior segment. That’s how “Interior Related” was born. What a great opportunity to offer my clients an offline podium in such a way!
SieMatic aan het Vondelpark offered to facilitate this press event. Shortly before, this flagship store located in the heart of Amsterdam was in the pipeline for a complete renovation on the outside, and in the meantime they were already working hard to adapt the stylish, monumental rooms inside as well. No coincidence, because SieMatic is celebrating its 90th anniversary this year and has launched 3 new kitchens for this. In this way the kick-off of Interior Related got a real theme: The Kitchen Edition.
In the spotlights
So I contacted Interior labels in my network that could present kitchen-related novelties. First of all, I surveyed a leading player in the kitchen industry. Next to that, I knew that an Interior & Design Studio was going to launch a number of interior pieces under its own label, and I was in contact with artists who were working on a “home collection”. Less than a month later I had brought together a varied field of participants that I wanted to put in the spotlight.
Of course it was exciting; would this new event be interesting, how will the participants experience it? The goal with such an event is of course to add value to the interior design industry. And that feeling must be there afterwards. But gladly, as I already mentioned, it was a huge success! PrinsPR and I are therefore very happy to organize a 2nd edition. This will be the “Hotel Suite” theme, which will take place in Amsterdam as well. So keep an eye on your social media timelines if you’d like to know more about it!