BETWEEN ART & COCKTAILS;
GENIUS EVENT AT MASTERS OF LXRY 2018
Between 7 and 10 December the Genius Edition of the Masters of LXRY took place.
And in the so called Genius House VITA DI LUSSO organized an art & interior event:
Between Art & Cocktails. After a striking welcome from no one less than photographer
Micky Hoogendijk, where she expounded her Genius thought, six artists presented
their art works in front of a beautiful line up of Dutch top designers, where after they
blended at the stylish cocktail bar till long after closing time….
The Genius Thought
When I shared my brainwave about this event with Micky, we asked ourselves what we thought is the ultimate Genius Thought. Micky: “To me, Genius stands for smart collaborations. Without working together, we cannot accelerate. Look how we cooperate; in only a few months time we came up with some beautiful concepts just by joining forces.”
I answered that to me, Genius stands for actually meaning something for others or for something; give them a podium to shine on. “I would like to be worthy to the interior and art branch. And I think I can do that with this event Between Art & Cocktails.”
The Genius House
The only thing that I needed for this event, was a cocktailbar. Because when you want to mix interior with art en blend parties in those branches, I immediately think of cocktails. And what would Masters of LXRY be without a cocktail bar?
So it could not be a coincidence that Micky was aksed to be one of the partners of the Genius House, together with InteriorMX, Pillows Hotels, American Express and Par69. When the name InteriorMX was dropped, I felt confident; they guarantee stylish interiors. And at the time I received the renders in my inbox, with drawings of the lounge and the cocktail bar, the total picture was just perfect.
The Genius Guests
The artists that I selected, all have their own way of working. From raw and bold to delicate and minimalistic. From textiles to wood and from glass to gold. And although the interior designer all are active within the high end market, they also have their own specialisations. One focuses on residences, others on hospitality, wellness or office. So it actually was easy to blend this select club. Because the ultimate mix was there already. And they will keep on blending. VITA set the pace. On to another follow-up!