GRANDE OPENING MINOTTI STUDIO
AT CO VAN DER HORST
Last week the Grande Opening of the Minotti Studio took place at Co van der Horst in Amstelveen.
Since its founding in 1948, Minotti is one of the world’s leading furniture brands.
The families of Co van der Horst and Minotti have been working together for twenty years already.
They mainly find each other in timeless design, authenticity, eye for detail and high quality craftsmanship.
For this special occasion, Alessio Minotti (Research & Development Manager) and grandson
of founder Alberto Minotti) and the French top designer Christophe Delcourt held an inspiring presentation
for Dutch designers, the Dutch press and for close relations of Co van der Horst.
VITA DI LUSSO was there as well and made a compilation of this extraordinary day.
Minotti crosses borders
Although the company is now managed by the third generation, and a lot has changed throughout the years, Minotti still sticks to the basic principles of their grandfather Alberto Minotti: intuition, timeless and elegant design, creativity and craftsmanship. Outside the walls, as a top label, they play an important role in this industry, which means that all eyes are on them and they have to meet the highest expectations year after year.
For more than two decades, architect and designer Rodolfo Dordoni has been part of the management. In addition to designing the most beautiful collections, he shares his vision of “landscape living” and challenges Minotti to make unconventional choices in order to continue to surprise their customers and the industry.
During the presentation in Milan last April, we noticed that Minotti no longer only designs residential interiors, but also makes a strong commitment to the hospitality market. Moreover, nowadays there is collaboration with a team of international designers, giving the Minotti collection a more global and varied appearance. A revolutionary development for an Italian family company from the provincial Brianza!
The French touch of Christophe Delcourt
One of those international designers is Christophe Delcourt. The young Frenchman grew up in Normandy and likes to work with natural materials and organic shapes. Minotti had been following Delcourt on Instagram for some time and invited him to the head office in Meda about three years ago, after which the collaboration began. Out of great respect for the rich history, heritage and DNA of Minotti, Delcourt’s idea was to create a new interior concept that on the one hand has a typical Delcourt touch, yet also seamlessly fits the well-known Minotti style.
This is how the Fil Noir, the first design by Delcourt for Minotti, was created in 2017, in which the symbolism of embracing different cultures is made visible in the round line of the chair’s frame and the double “cocoon” seat. Moments later, Lou, a collection of tables and sideboards followed. For this furniture concept, Delcourt’s was inspired by the shapes of sturdy wooden trunks from the forests of northern France. The frame is made of wood and can be supplied in various types. Alessio Minotti emphasizes that it actually was a huge challenge for Minotti to produce this concept; the curves of the chassis with the hidden handles are extremely complex to make.
The most recent design by Delcourt for Minotti is the Granville. A multifunctional seating system with 150 different options. With this furniture pieces, Delcourt made it clear that the straight lines of the original Minotti collection can be easily combined with round shapes, while maintaining the famous “landscape living” concept. When you add the Amber modular storage system to the Granville, you can create endless seating options. Also, with Granville, the wink to hospitality is becoming more visible.
Minotti Studio 2.0
In line with this pioneering strategy, Minotti has opted for an even more exclusive worldwide dealer network with the so called studios and concept stores, which are furnished as luxury leisure spaces. The “Minotti Studio 2.0” which is now presented at Co van der Horst, is the first in the Netherlands. A prominent spot of around 200 m2 on the ground floor of the showroom in Amstelveen has been freed up for this. At the entrance you are immediately invited to enter the space, which radiates the atmosphere of both a luxury penthouse and the lobby of a five-star hotel.
Thanks to the inviting architecture, the dynamic interplay of forms and materials and the thoughtful attention to details, this Minotti Studio offers the visitor an extremely inspiring experience. In addition to Minotti’s furniture pieces, other stylish interior solutions have also been used, such as rugs, fireplaces, lighting, upholstery and home automation. Alessio Minotti: “The worldwide presentation of this concept was preceded by lots of research, development and hard work, followed by the introduction at the Salone del Mobile. We are therefore very happy with the positive feedback from our customers.”
For me, as a huge fan of Italian design and Minotti in particular, it was a great pleasure to see how a leading label such as Minotti involves their customers in their creative choices in such a personal and inspiring way. I find the new route – collaborating with international designers and blending residential with hospitality – revolutionary and interesting and I hope to be able to admire many more beautiful new collections in the future. In Milan as well as in the Minotti Studio of Co van der Horst!
