SALONE DEL MOBILE ’17 PART 1
MASTERLY – THE DUTCH IN MILANO
Today I proudly present the first part of my Italian adventures during Salone del Mobile,
the biggest and most prestigious interior fair of Europe. Since it is impossible to put all my impressions
in one single blog. Because there was the fair itself, but also the site locations, planned an unplanned
events and encounters…. And of course there was Masterly – The Dutch in Milano
which is an event by itself. So therefor I would like to start with that.
Because it was just magical!
I hope I can transmit just a little of the Masterly vibes. Come along?
Masterly – The Dutch in Milano is the place where the Dutch designers represent themselves during Salone del Mobile. It is located in the fairy-tale Palazzo Francesco Turati, in the middle of Milan. A breathtaking neorenaissance palace, built in the late nineteenth century, with beautifully restored historical rooms and an impressive patio.
Since last year, the doors of this palace exclusively open for the Dutchies during this international interior fair. Only then you are allowed to (with special slippers) walk on the nice wooden floor and enjoy the ornaments with gold lustre, velvet wall decorations, romantic ceiling paintings and hand-carved wooden doors.
Pop up show
It was at the patio, where at Monday afternoon during the press conference the ‘pop-up-show’ was opened by Nicole Uniquole, curator and initiator of Masterly – The Dutch in Milano. Of course I went to the Palazzo to see the presentation of photographer Dik Nicolai, as I already pronounced earlier. His ‘Sunday Afternoon’ was there, shining like a treasure in one of Turati’s decorated spaces, winking to the Dutch Master painters from the Golden Age. Just like a few porcelain Delftware pieces from the Royal Delft collection, the impressive new light sculptures of Brand van Egmond and the furniture collection of Marcel Wolterinck.
The iconic Revolt Chair, designed by Friso Kramer and Wim Rietveld, recently had a complete make-over. And at Masterly – The Dutch in Milano both Ahrend Inrichten and Hay presented the Result Chair and Pyramid collection. And during the re-launch, I was told a great story….
Friso Kramer, who is now 95 years old, wanted to have a comfortable outdoor chair for his own garden. He decided to make his own Revolt Chair all weather proof and had it electroplated. After a successful test at his home, he informed Ahrend that this outdoor model passed the test and that they could actually present this one as an outdoor chair. And so it happened, that 60 outdoor Revolt Chairs were showed at Masterly – The Dutch in Milano. And they even made it possible to buy a limited edition. How nice!
Drinks at the rooftop terrace
On the top floor of the Palazzo, you can find a rooftop terrace, where you could have a drink and enjoy the view of the city centre of Milan and the patio. With the late sunset it is a very nice place to be. After a few drinks we decided to go out and have a drink somewhere in the city. Eventually we settled down at Baxter Cinema. Tell you all about it in Part 2 of my ‘Salone ’17 Series’, so stay tuned!