ITALIAN DESIGN MEETS NORDIC LIVING
IN D STUDIO IN COPENHAGEN
Design Holding – the home of a number of iconic brands – is launching D Studio,
the Group’s first design retail destination and new, multi-brand experience to be seen internationally.
D Studio was born from Design Holding’s vision to create an unrivaled design destination.
For the first time, legendary brands of contemporary furniture and lighting come together
in an innovative setting, a place where design can be encountered, celebrated, and acquired together
– all under one roof. D Studio is a place to meet, collaborate and connect with the very best
of contemporary design culture, a natural go-to point for design lovers and professionals!
DESIGN EXCELLENCE ALLTOGETHER
From B&B Italia, a byword for contemporary design with history, to Maxalto’s lifestyle collection based on craftsmanship and timeless elegance, to Arclinea which is synonymous with highly advanced, customized kitchens, through to visionary Italian lighting manufacturer Flos, with its masterful, poetic designs and forward-thinking solutions, and last but not least Louis Poulsen, the iconic Danish lighting brand with its unique heritage in design. An interactive experience within the store will merge physical with digital, allowing for inspiration, perusal, design, discovery and beyond.
A HYBRID EXPERIENCE
D Studio provides an innovative 1760 m2 space, allowing for easy movement between physical and digital retail for private or contract clients. ‘Phygital’ customer experience elements are integrated throughout the spaces with the aim of supporting multiple audiences – from private customers to professional and contract clients – in selecting and perfecting their product or entire project. Going far and beyond the standard digital offering based on screen technology; from idealization, to selection, to finalization – the D Studio experience is seamless.
FROM ONE DESIGN CAPITAL TO ANOTHER
Copenhagen is not only the capital and most populous city of Denmark, but with its status as a world-renowned design capital, Copenhagen is a natural first home of this innovative retail concept. Located within beautiful historic buildings in Holmen, which is quickly developing into an exclusive residential area, whilst at the same time becoming one of the largest creative clusters in Copenhagen, D Studio is perfectly positioned. And following Copenhagen, D Studio will be opening in Design Walhallas like Milan and New York this Fall. We cannot wait!