MINOTTI MADRID; INSPIRING REFERENCE POINT
FOR DESIGN LOVERS
A few weeks ago, I flew to Madrid for a wonderful city trip with my family, where I went
in search of the necessary ‘Italian flavors’ among all the ‘Spanish bombastics’. For example,
I visited the recently renovated Minotti flagship store in the luxurious Salamanca district,
and saw how a selection of novelties from their latest collections are harmoniously blended
with their icons and bestsellers. A feast for the eyes!
DIALOGUE BETWEEN ARCHITECTURE AND DESIGN
With a floor space of approximately 300 m², divided over two levels, Minotti shows their classic-contemporary style through a carefully selected range. “The setting in which the new collection is presented emphasizes the dialogue between interior architecture and furniture design, referring to their textures and materials,” said Diego Rodríguez – owner of the renowned design studio Concepto DR and responsible for this metamorphosis, together with Minotti’s in-house design team.
DISTINCTIVE DESIGN IN A SUNNY ATMOSPHERE
All spaces breathe a sunny and warm atmosphere, which is enhanced by neutral and light tones such as white, orange and sand, interspersed with glossy lacquered and wooden panels. On the first floor, you walk through two different living spaces where a number of characteristic furniture is presented, such as Roger, designed by Rodolfo Dordoni and one of the most distinctive design pieces from the 2021 collection. In the basement an office space is situated, with furniture from the Studio Collection, which was launched last year by Minotti with the aim of offering a new, elegant interpretation of professional spaces in the office as well as at home.
INSPIRING REFERENCE POINT FOR DESIGN LOVERS
The new look of Minotti Madrid reflects a bold design-oriented approach, with neutral, elegant shades, characterized by discreet decorative elements that masterfully create a particularly inspiring backdrop for the collection. With this space, the company confirms its status as a reference point for all the design enthusiasts and professionals in the Spanish capital, consolidating its presence in a historical market for the brand.