MOLTENI &C CELEBRATES ANNIVERSARY WITH NEW
FLAGSHIPSTORE IN DESIGN DISTRICT OF MILAN
As soon as I heard that Molteni&C would celebrate their anniversary with a brand new flagshipstore
in the middle of the design district in Milan, I of course had to stop by during my last visit to this lovely city.
So it is not a coincidence that the Dutch Co van der Horst will show a full Molteni&C presentation
on the designers edition of Masters of LXRY in Amsterdam this December.
VITA DI LUSSO surely will be there and in anticipation of that event,
I already can give you a sneak peek….
Molteni in a nutshell
In 1934, when Angelo Molteni was only twenty-two years old, he started his own company in the region of Brianza, which is Italians furniture district and where many leading labels found their roots.
Fifteen years later he had more than sixty people working for his company and together they transformed Molteni from a furniture studio to a furniture fabric. Soon thereafter he joined a club of leading entrepreneurs, who came up with the idea to organise a furniture fair, so they could present their collections to whoever was interested. Nowadays Salone del Mobile is the most leading furniture fair, visited by millions of people from all over the world.
In 1994 Molteni had the privilege to receive the ‘Compasso d’Ora’, which is one of the most important awards in the branche. Molteni was praised for its broad vision, its honest method of working and the continuous high quality. At this moment Molteni&C runs more than six hundred stores worldwide and forty flagship stores. Including this brand new pearl in Milan.
Two floors and fifteen windows
Vincent van Duysen, ‘designer of the year 2016’ and Molteni’s new Creative Director, is the man behind this new retail concept and designed this stunning showpiece in the middle of Milano’s design district. More than thirteen hundred square metres with Italian design. Living, cooking and sleeping spread over the two floors of this charming, historical building. The furniture, materials and lighting were exclusively designed to create a welcoming home environment.
“A PALETTE OF GLASS, OXIDIZED WOOD AND RAW METAL ENHANCES THE FLAGSHIP’S ATMOSPHERE EVOKING THE FEELING OF ITALIAN CRAFTSMANSHIP AND TIMELESS, SUSTAINABLE LUXURY.”
The combination of wooden flooring, black oak wall panelling and warm grey details make sure you experience an intimate atmosphere where the furniture catches the visitors attention. New collections of Rodolfo Dordoni blend perfectly with mid-century design icons, such as the D.156.3 chair of Gio Ponti.
So how cool is it, that Gio Ponti and Vincent van Duysen are dominating Co van der Horst’s presentation at the Masters of LXRY…
Shape versus functionality at the Masters of LXRY
After ten months of thinking and drawing, and five different versions of this project Co van der Horst is now ready to rumble with a spectacular presentation on the next ‘designers edition’ of the Dutch millionaire fair Masters of LXRY. In collaboration with Molteni&C they decided to show a complete furniture apartment wherein the designs of Vincent van Duysen and re-editions of Gio Ponti are combined.
Soft, pastel colors go hand in hand with grey and off-white. Pink marble are mixed and matched with leather and raw fabrics. Velvet cushions, curtains, lighting with brass details and a variety of accessories make a perfect stylish finishing. Craft versus luxury and shape versus functionality.
