MDF ITALIA CHOSES GRAPHIC DESIGN
FOR PRESENTATION NEW COLLECTIONS
For years MDF Italia is well-known for its sleek and timeless designs. The success of MDF Italia
is rooted in the ability to represent contemporary culture, to anticipate on trends
and to respond to the modern home living demands. The new collections of MDF Italia show us
primary shapes, applied in asymmetrical yet balanced, ever-changing compositions.
The minimalistic and modern interior pieces are inspired by the German architect Mies van der Rohe,
who often made use of that in combination with refined materials.
At the Salone del Mobile back in April, MDF Italia presented its new collections. Amongst others, visitors could admire the book shelves ‘Super Position’, try out the Quark-system of Luca Nichetto, and sliding away in the Neil chair of Jean Marie Massaud. Simone Bonanni designed the Siena chair and also the two tables Axy and Tense Marble were ‘shining’ on the stunning pavilion of MDF Italia.
The new lighting designs Passepartout 55 en Passepartout 25 were shining as well by the way. They are meant to shine on the dining- or working table. We just loved the combination of strong colors and materials like copper and steel.
Complete evolution within the DNA
Although we were very curious about the novilties of this year, the most striking thing was actually their eye-catching presentation. MDF Italia made Leonardo Sonnoli responsible for the graphic concept. Subsequently they asked Alessandro Scandurra to make the design and Martina Sanzarello to take care of the styling.
This team created a true evolution of the company identify, but in total compliance with their DNA. Quite an achievement!
Exciting yet intimate
Scandurra asked Cini&Nils to examine lighting, to get the right attention to all the important pieces on the pavilion. “Beautifully simple little lighting points generate a rarefied horizon of pendulums that stress the tension between gravity and suspension.”
Cini&Nils guarantees quality, innovation and design and carries the ‘Made in Italy’ label. A huge wrap of a transparent material and big diaphragms up and above the floor created excitement yet inimicy for visitors. And how professional: in the VIP lounge, which was especially made for journalists, architects, buyers and other relations, one could be amazed and talk things over.