MID CENTURY;
THE TIMELESS HOME LIVING TREND FOR 2021
In 2021, consumers will opt for warmer colors, softer materials and personal art
and design collections. And never before the attention for furniture and other
luxury home items was so high. This is shown in the new trend report
presented by online furniture store Flinders, in which, among other things,
the timelessness of the Mid Century style once again is emphasized.
PERSONALITY IN YOUR INTERIOR
According to WIllemijn van Riel, trend watcher at Flinders, Dutch society has lacked “real” human contact during the pandemic, which translates directly into our interiors wherein personality receives more and more attention. It is increasingly difficult to perceive non-verbal communication during virtual contact moments and that entails something positive: people become softer towards each other. Van Riel: “Not only in words and intonation, but also in shapes, colors and interiors.”
MID CENTURY MEMORY
Flinders captured today’s home trends in the themes of Mid Century Memory, Urban Rebel, Garden Festival, Great Outdoors and Au Naturelle. Retro influences can no longer be ignored and colors, materials and furniture then ensure, that a living environment is fully equipped. The popular color gray gives way to sandy colors, such as beige. VITA DI LUSSO loves the nostalgic Mid Century Memory. In a time of unrest and uncertainty, we like to return to the recognisability from the 50s to 70s, which offers solace and comfort. Wooden accents, natural shapes and imperfect pottery perfectly reflect this trend.
ITALIAN DESIGN ICONS BY GIO PONTI
When you say Mid Century, you also say Gio Ponti as far as we are concerned. As an architect, industrial designer and editor, Gio Ponti was perhaps the most influential figure in 20th-century Italian modernism. During his decades-long career, he designed countless trend-setting furniture pieces and striking buildings. And through Domus, the magazine he founded in 1928, Gio Ponti drew attention to almost every major development in modern art and design. While at work, he always shared his thoughts with other artists. He was extremely generous and created a new vision of timeless (Italian) furniture design.
