MIELE IN THE SPOTLIGHTS;
WELCOME TO THE FUTURE KITCHEN
Miele is leading supplier for premium kitchen products and cleaning applications
and present in more than 100 countries with its own sales company.
What exactly was the mission and vision of this German brand
for the beautiful new home of Dutch top designer Osiris Hertman?
Technique wakes up only by using it
For the brand new home of Osiris Hertman, Miele delivered hyper-intelligent equipment, which was concealed invisibly in the atmospheric, handle-free kitchen. Only when you really use it, the technique ‘wakes up’. Open the door of the wine cabinet and the interior lighting comes on. Put a pan on the hob and the appliance detects where it should give heat. The extractor hood discharges greasy air and blows clean air back. Knock on the front of the dishwasher and it opens its door. As an accomplished barista, you scroll over the touch screen of the coffee machine to make your most delicious cup of coffee. Or you control it on remote with your smartphone. And the oven also functions as your personal cookbook because it remembers and even personalizes your favourite recipes.
Osiris: “With Miele I can really give my clients a customized kitchen. That feeling of stepping into your car and get your personal chair set, is also possible in this future kitchen. Do you want the ‘Osiris stew’ or the one of your grandmother? Miele has been making products for the premium living segment for many years. They are leading in terms of performance, ease of use and design, and is therefore the ideal partner for this project. They preach ‘Immer besser’ and that’s right. At this moment, no other label is better than Miele. “
A new time slot
If you look at the interior designs of Osiris Hertman, it seems as if he is entering a new time slot in every new project. For his own kitchen he wanted Miele to understand and apply the silent combination of craft and art with innovation and top technology. As he indicates: German solidity in combination with the beauty we know from Italian design. And that seamlessly fits VITA DI LUSSO!