NATURAL LIVING; NATURAL CHARM
WITH AN EYE FOR QUALITY AND SUSTAINABILITY
Environmentally friendly manufacturing processes, natural materials and plants as home accessories….
Sustainability is playing a key role in the furnishing industry again in 2021.
It is also, in conjunction with other trends, heading in a new direction:
natural luxury combines environmental awareness, minimalism and exceptional quality.
But what exactly is behind this trend?
PLAIN IS THE NEW LUXURY
Soft, matte surfaces are replacing glossy, polished looks. Real wood and natural stone boast unique grains and structures. Linen, wool, cork and leather exude a natural warmth and authenticity. Bright colours are making way for soft grey earth tones, sandy beige, delicate terracotta and olive green. In short, nature – including indoor plants – is being given more and more space in our homes. Nature is the new luxury because it represents high quality.
From food and fashion to furniture, mass production has made consumer goods affordable and available at all times. Yet it’s impossible to ignore the flip side of that development: disposable goods with short life cycles, poor quality, uniformity and excess. That’s why more and more people are thinking about the origin of these products, and looking for honest craftsmanship, natural materials, simplicity, minimalism and short delivery channels. After all, as the great poet Goethe said, the “good lies so near”. And so – also due to the pandemic – domestic raw materials, small craft businesses, timeless designs and high-quality furniture are gaining in importance.
WELL-BEING AS AN INDUSTRY FOCUS
The craving for a special experience within our own four walls is being felt particularly strongly at the moment. The trend of enhancing our homes with this particular goal in mind may well grow in the future. Of course, our perceptions of luxury vary, and it can mean something different to every individual, ranging from renovating a dream home to a targeted makeover of a bathroom. Sustainability also has an important role to play here and is already a guiding principle for many when it comes to home furnishings. Now it’s up to the furniture industry to identify and cater to the wishes of its customers.